Search Engine Optimization, is simply the process of making your website more visible in search engine results like Google. When people search for something related to your business or products, you want your website to appear as high as possible on the search results page.
Think of it like you’re trying to get your business listed first in a phone book. The higher your listing, the more likely people are to see and choose you. SEO is the equivalent for the digital world.
on-page
On-page SEO is just one part of a successful SEO strategy. It’s important to combine on-page optimization with other SEO tactics like off-page SEO (building backlinks) and technical SEO (ensuring your website is technically sound). By focusing on all aspects of SEO, you can improve your website’s visibility and attract more organic traffic.