SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) is a crucial aspect of digital marketing focused on improving a website’s visibility and ranking in search engine results pages (SERPs). Here are some key points about SEO:
Organic Traffic: SEO helps websites attract organic (non-paid) traffic from search engines like Google, Bing, and Yahoo. When a website ranks higher in search results for relevant keywords, it is more likely to receive clicks from users, leading to increased traffic.
Keyword Research: Keyword research is fundamental to SEO. It involves identifying the terms and phrases that users are searching for related to a business’s products, services, or industry. By optimizing website content with relevant keywords, businesses can increase their chances of ranking for those terms.
On-Page Optimization: On-page SEO involves optimizing individual web pages to improve their search engine rankings. This includes optimizing meta tags (title tags, meta descriptions), using relevant keywords in headings and content, improving website loading speed, optimizing images, and ensuring mobile-friendliness.